Gelling issue in water-based pomade with Paste Maker (Ceteareth-25)

Hello, regarding the issue you encountered when making the water-based pomade formula using Paste Maker™ (Ceteareth-25), where the mixture gels immediately after adding the hot water phase to the hot oil phase: This behavior is expected for formulations using Ceteareth-25. Paste Maker™ is a non-ionic emulsifier and thickener that works by forming a gel/paste structure as the mixture cools down from a high temperature. While both phases are liquid at 80-90°C before mixing, combining them and the subsequent cooling (even if slight during the mixing process or transfer) causes the gel structure to form. The gelling point of the final mixture is below the initial mixing temperature, but the transition can happen quite rapidly as the temperature drops. As the staff mentioned, ensuring both phases are at the higher end of the recommended temperature range (closer to 90°C) just before mixing, and working quickly after mixing, can help keep the mixture liquid for a longer period, allowing you to pour it into containers before it fully gels. The gelling upon cooling is the intended mechanism for creating the pomade texture.