Replacing PVP K90 with Easy Hair Styler in Hair Styling Formulas

Subject: Inquiry about hair styling product formulations

Thank you for your inquiry regarding hair styling ingredients.

Here is a summary of the information based on the conversation:

1. Fixate™ Superhold polymer: We do not currently plan to sell Fixate™ Superhold polymer. However, we plan to introduce other variants of Easy Hair Styler that can be used in clear formulas.
2. Comparison of Fixative Polymers:
   • Fixate™ Superhold polymer, PVP K90, and Easy Hair Styler are all hair fixative polymers.
   • PVP K90 is an older generation polymer that provides strong hold but can cause white flakes when dry, especially when used in high amounts, and is sensitive to humidity, resulting in shorter hold duration.
   • Easy Hair Styler was developed to address these issues, providing hold with more flexibility.
   • Paste Maker™ (Ceteareth-25) is a thickener used to create a paste texture, not a hair fixative.
3. Beeswax vs. Cera Alba: Beeswax and Cera Alba are the same ingredient. Cera Alba is the Latin term for Beeswax.

Regarding the replacement of 1% PVP K90 with Easy Hair Styler:

A direct percentage replacement is not possible because PVP K90 provides stiffness, while Easy Hair Styler provides hold with flexibility (maintaining shape while being flexible).

We recommend starting with 2-4% Easy Hair Styler. If you find that the formula still lacks sufficient stiffness, you can consider adding a small amount of PVP K90, such as 0.2-0.3%, to achieve the desired balance of hold and flexibility while minimizing the drawbacks of PVP K90.

Thank you.
Staff - MySkinRecipes