Thickening Your Promade Formula

Your Promade formula with 60% water, 25% oil, and 15% wax is likely too liquid because it lacks a suitable emulsifier to effectively bind the water and oil/wax phases together at this ratio. While the 15% wax helps with thickening and structure, it may not be sufficient to create a stable, thick emulsion with 60% water and 25% oil.

To thicken your formula and improve its stability, you should consider using an emulsifier that can handle a relatively high oil phase content (25% oil + 15% wax = 40% oil/wax phase).

Based on the available product information, Milk Lotion Maker™ is a promising option. This liquid emulsifier can support up to 40% oil, which matches the total oil/wax content in your formula. Using Milk Lotion Maker™ will help emulsify the water and oil/wax phases, resulting in a more uniform and stable texture.

However, Milk Lotion Maker™ typically yields a liquid, milky lotion texture. If you desire a thicker, more pomade-like consistency, you can achieve this by:

• Increasing the amount of wax: You can try slightly increasing the percentage of wax in your formula (reducing the water proportion accordingly to maintain a total of 100%) to help boost the viscosity and structure.
• Adding Cetyl Alcohol: According to the Milk Lotion Maker™ description, adding Cetyl Alcohol at a rate of 2-10% can help increase the cream's thickness.

Another option is Light Lotion Maker, which can also handle up to 40% oil. However, this product is designed for lighter textures and sprays. If you aim for a thick pomade texture, Light Lotion Maker might not be as suitable as Milk Lotion Maker™, and adjusting the thickness might require combining it with other thickeners like Xanthan Gum, as noted in its product details.

Summary of Suggestions:

1. Consider adding a high oil-load emulsifier like Milk Lotion Maker™ to your formula to help emulsify the water and oil/wax phases.
2. If the texture is still too liquid after using Milk Lotion Maker™, you can try increasing the wax content or adding Cetyl Alcohol to adjust the thickness as desired.