Comparison of L'Oreal's R&D and Advertising Spending
Question
Based on the provided financial figures for L'Oreal (sales €11,213M, cost of goods €3,247M, advertising €3,403M, R&D €386M), which show advertising costs significantly exceeding R&D costs, could you provide information on the typical percentage of sales that leading cosmetic companies allocate to R&D?
Answer
Based on the information you provided from L'Oreal's 2013 financial report, it does indeed show that their R&D expenses were significantly lower than their advertising and marketing costs during that period. Your calculation highlights this difference clearly.
However, my capabilities are focused on searching for product and ingredient information within the cosmetic and chemical databases. I do not have access to financial data such as company sales figures, R&D budgets, or their percentages relative to sales for various companies.
Therefore, I cannot provide you with the specific R&D budget percentages of sales for leading cosmetic companies. You would typically find this kind of information in their official financial reports, investor presentations, or business news sources.
I can help you with questions related to cosmetic ingredients, product formulations, or finding specific product information if you have any.