Starting a Natural Cream Brand: Formulation & Costs

Asked by: chimchart.nootchree55 On: June 08, 2019 Product Type: Cosmetics

Question

I want to create a natural cream product for my own brand, using ingredients like Aloe Vera and Licorice extract. I don't have much knowledge about ingredients and formulation.

Could you please advise on:

  • The process to develop such a product?
  • The estimated costs involved?

Answer

Starting Your Natural Cream Brand

It's exciting that you want to create your own natural cream brand! Starting a cosmetic brand, especially when you're new to formulation, involves several steps. Here's a general overview:

1. Formulation Development

  • Learn the Basics: Understand the different types of ingredients needed for a cream (water phase, oil phase, emulsifiers, thickeners, active ingredients, preservatives, fragrance).
  • Choose Your Ingredients: Select natural ingredients that align with your brand vision and desired product benefits. Aloe Vera and Licorice extract are great choices for their skin-soothing and beneficial properties.
  • Experiment: Start with simple base cream recipes and gradually incorporate your chosen active ingredients. It requires testing and adjustment to get the right texture, stability, and efficacy.

About Your Chosen Ingredients:

Based on the information retrieved:

  • Aloe Vera Extract (extraction ratio 10:1 FullAssay™): This is a water-soluble liquid extract known for conditioning the skin, reducing allergic irritation (especially sunburn), and providing moisture. It can be used in creams at a rate of 1-10%. It's important to note that as an electrolyte, it might affect the thickness of some cream bases.
  • Licorice Extract: There are several types available with different properties and solubilities:
    • Licorice Extract (Licochalcone A 1%, Water-Soluble) and Hi-LiconeA™ Licorice Extract (Licochalcone A 20%): These contain Licochalcone A, which is effective for reducing skin inflammation, redness, irritation, and controlling oiliness. The 1% version is water-soluble, while the 20% version needs to be dissolved in glycols. They are generally not for skin whitening.
    • Pure-Glabridin™ Licorice Extract (Glabridin 90%), Hi-Glabridin™ Licorice Extract (Glabridin 40%), and Licorice Extract (Glabridin 4.5%, Water-Soluble): These types contain Glabridin, known for both whitening and anti-irritation effects. The 90% and 40% powder forms need to be dissolved in Butylene Glycol or Ethanol, while the 4.5% liquid version is water-soluble.
    • Glycyrrhizic acid (Oil Soluble Licorice Extract): This form is oil-soluble and offers anti-inflammatory, antioxidant, antimicrobial, skin brightening, and anti-aging benefits.

Choosing the right type of Licorice extract will depend on your desired cream properties and the solubility needed for your specific cream formula.

2. Sourcing Ingredients

  • You can source ingredients from suppliers like MySkinRecipes. Ensure you purchase cosmetic-grade ingredients.

3. Manufacturing

  • Small Scale: You can start by making small batches yourself to test formulations.
  • Larger Scale: For a brand, you will likely need to work with a contract manufacturer who can produce larger quantities according to your formula and quality standards.

4. Packaging

  • Select appropriate packaging for your cream (jars, tubes, bottles) that is compatible with your formulation and aligns with your brand image.

5. Legal and Regulatory

  • Register your business and products according to local regulations. This often involves notifying the authorities about your cosmetic products.
  • Ensure your labeling is compliant, including ingredient lists, usage instructions, and warnings.
  • Consider necessary testing (e.g., stability testing, microbial testing) to ensure product safety and shelf life.

6. Marketing and Sales

  • Develop your brand story and marketing strategy.
  • Decide where you will sell your products (online, local markets, retailers).

Costs

Estimating the exact cost is difficult without a detailed plan. Costs will include:

  • Ingredient Costs: Vary depending on the type and quantity purchased.
  • Packaging Costs: Vary based on material, design, and order volume.
  • Manufacturing Costs: If using a contract manufacturer, this will be a significant cost, depending on batch size.
  • Testing Costs: For stability, safety, etc.
  • Legal/Registration Fees: For business and product registration.
  • Marketing Costs: For website, advertising, etc.
  • Overhead: Rent, utilities, labor, etc.

Starting small and scaling up as you grow is a common approach to manage initial costs.

In summary, creating a natural cream brand involves more than just selecting ingredients. It's a process that requires learning, planning, and investment. Focusing on understanding your ingredients, like the Aloe Vera and Licorice extracts mentioned, is a great first step.