Used as an intermediate in organic synthesis, particularly in the preparation of dyes and fluorescent compounds. It serves in the development of specialty chemicals for agrochemicals and pharmaceuticals due to its reactive bromine site, which allows for coupling reactions such as Suzuki or Heck reactions. Also employed in the synthesis of naphthoquinone derivatives with potential biological activity. Its methoxy-substituted naphthalene core makes it useful in materials science for designing organic semiconductors and optoelectronic materials.