Base / Emulsifier

Base / Emulsifier - anything related to base of the cosmetics formulation. Such as Emulsifier (oil in water, water in oil emulsion systems), Gelling / Thickener, finished based / ready to use base for quick formulation, additives for texture adjustments, emulsion stabilization
Liquid Foundation (Color No.1, Compare to Estee, Matte)
Developed out of the need to shape Estee Lauder's Double Wear Stay-in-Place Makeup Foundation, the RD team didn't like the slightly sticky feel it felt when applied on the skin. therefore adjusting the texture to make it soft and smooth instead but still have other features
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