WS-12 is widely used in the flavor and fragrance industry due to its strong cooling effect. It is commonly incorporated into products like chewing gums, candies, and oral care items such as toothpaste and mouthwash to provide a refreshing sensation. Additionally, it is used in topical analgesics and personal care products like lotions and balms to deliver a cooling and soothing effect on the skin. Its ability to enhance sensory experiences makes it a popular choice in various consumer goods.