This chemical is primarily utilized in organic synthesis as a versatile intermediate for the preparation of more complex compounds. Its structure, featuring a bromine atom and an acetamide group, makes it suitable for various coupling reactions, such as Suzuki or Buchwald-Hartwig reactions, which are essential in the development of pharmaceuticals and agrochemicals. Additionally, it can serve as a building block in the synthesis of naphthalene derivatives, which are often explored for their potential biological activities, including antimicrobial or anticancer properties. Its application extends to materials science, where it can be used in the creation of organic semiconductors or fluorescent dyes.