This chemical is primarily used in organic synthesis as an intermediate for the production of various pharmaceuticals and agrochemicals. Its structure, featuring a bromo and methyl group on the phenyl ring, makes it a valuable building block for constructing more complex molecules. It is often employed in coupling reactions, such as Suzuki or Heck reactions, to create compounds with potential biological activity. Additionally, it serves as a precursor in the synthesis of dyes, pigments, and other specialty chemicals. Its reactivity and versatility make it a key component in research and industrial applications for developing new materials and active compounds.