Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals. It participates in the development of herbicides and plant growth regulators due to its structural similarity to urea-based bioactive compounds. Also employed in research for the preparation of substituted phenylureas with potential biological activity, including anti-inflammatory and antimicrobial properties. Its bromo substituent allows for further functionalization via cross-coupling reactions, making it valuable in medicinal chemistry and drug discovery.