Used primarily in organic synthesis as an intermediate for pharmaceuticals and bioactive compounds. Its structure supports the development of enzyme inhibitors and receptor modulators in medicinal chemistry. Commonly employed in research settings to design new drug candidates, especially those targeting neurological and inflammatory pathways. Also utilized in the preparation of specialty chemicals where a cinnamoyl moiety linked to a nitrogen heterocycle is required for activity or stability. Shows potential in agrochemical research due to its reactivity and ability to form derivatives with biological activity.