Used in the synthesis of pharmaceutical intermediates, particularly in the development of bioactive molecules and heterocyclic compounds. It serves as a key building block in organic synthesis due to its reactive ketone and enone functionalities, enabling cyclization and condensation reactions. Commonly employed in the preparation of tetralin-based structures found in certain central nervous system agents and anti-inflammatory compounds. Also utilized in the research of fluorescent dyes and functional materials owing to its aromatic backbone and substitution potential.