Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Serves as a building block in the preparation of stilbene derivatives, which are important in the development of fluorescent whitening agents and optical brighteners for textiles and paper. Also employed in research related to photochemical reactions due to its conjugated double bond system that can undergo trans-cis isomerization upon light exposure. Shows potential in the synthesis of compounds with biological activity, including anticancer and anti-inflammatory agents.