Used as a hydrotrope to enhance the solubility of poorly soluble compounds in aqueous formulations. Commonly found in liquid cleaning products, such as shampoos, body washes, and household cleaners, where it helps stabilize fragrance oils and active ingredients. Improves clarity and prevents phase separation in high-concentration surfactant systems. Also acts as a mild viscosity modifier, aiding in product consistency without affecting performance or foam properties. Widely favored in consumer products for its low irritation potential and good compatibility with other ingredients.