Used as a key intermediate in the synthesis of fine chemicals and pharmaceuticals, particularly in the production of fragrances and flavoring agents due to its aromatic and slightly sweet odor profile. It serves as a building block in organic synthesis, especially in Heck and Suzuki coupling reactions, enabling the formation of complex vinyl-substituted aromatic systems. Also employed in the development of agrochemicals and functional materials, including liquid crystals and polymers, where its reactive vinyl group allows for further chemical modification and cross-linking.