Used as an intermediate in the synthesis of dyes and pigments, particularly in the production of azo dyes. It serves as a coupling component in colorant formulations due to its electron-rich aromatic structure. Also employed in the development of specialty chemicals for agrochemicals and pharmaceuticals. Its steric hindrance from isopropyl groups enhances stability in reactive systems. Additionally, it finds use in research as a building block for functionalized anilines in organic synthesis.