Acetylursolic acid is primarily used in cosmetic and pharmaceutical formulations due to its anti-inflammatory and skin-conditioning properties. It supports skin health by helping to reduce redness and irritation, making it valuable in products designed for sensitive or acne-prone skin. The compound also exhibits antioxidant activity, which contributes to anti-aging skincare by protecting skin cells from oxidative stress. In addition, acetylursolic acid enhances the stability and penetration of other active ingredients, improving the overall efficacy of topical treatments. Its role in promoting collagen synthesis further supports its inclusion in anti-wrinkle and firming creams. Research is ongoing into its potential benefits in hair care, where it may help strengthen hair follicles and reduce scalp inflammation.