Avenanthramide-C methyl ester is primarily utilized in the skincare and cosmetic industry due to its potent anti-inflammatory and antioxidant properties. It is commonly incorporated into formulations for creams, lotions, and serums aimed at soothing irritated skin, reducing redness, and protecting against environmental stressors. Its ability to inhibit the release of pro-inflammatory cytokines makes it effective in treating conditions like eczema, psoriasis, and acne. Additionally, it is used in anti-aging products to combat oxidative stress and promote skin elasticity, helping to reduce the appearance of fine lines and wrinkles. Its natural origin and skin-friendly properties make it a popular ingredient in clean beauty and organic skincare products.