Used as an intermediate in the synthesis of pharmaceuticals, particularly in the production of non-steroidal anti-inflammatory drugs (NSAIDs). It serves as a building block in organic synthesis. Also applied in the preparation of fragrances and flavoring agents due to its aromatic characteristics. Its structural features, including the methoxy-substituted phenyl ring and primary alcohol group, make it valuable in the design of novel organic compounds for medicinal chemistry research. The methoxy and alcohol functionalities enable various transformations such as substitution, oxidation, or carbon-carbon bond formation, suitable for modifying molecular structures in drug development.