Used primarily as a fragrance ingredient in perfumes, soaps, and cosmetics due to its sweet, floral, and slightly spicy aroma. It is valued in the flavor industry for imparting warm, herbal notes in food flavorings and alcoholic beverages. Also serves as a chemical intermediate in the synthesis of other fragrance compounds and flavorants. Its stability and pleasant scent profile make it suitable for use in scented household products like detergents and air fresheners. Additionally, it is used as an additive in synthetic essential oils and occasionally in biochemical research to study properties of phenylpropene compounds.