Methyl cinnamate is widely used in the fragrance and flavor industry due to its pleasant, sweet, balsamic, and fruity aroma. It is a common ingredient in perfumes, cosmetics, and personal care products, where it imparts a warm, spicy scent. In the food industry, it is utilized as a flavoring agent, adding a strawberry or cinnamon-like flavor to various products such as candies, baked goods, and beverages. Additionally, it finds application in the production of synthetic resins and as an intermediate in organic synthesis. Its antimicrobial properties also make it useful in certain pharmaceutical and preservative formulations.