Ethyl 4-methylsalicylate is primarily used in the fragrance and flavor industry. It imparts a sweet, balsamic, and slightly floral aroma, making it a valuable component in perfumes, cosmetics, and personal care products. It is also employed in the formulation of artificial flavors, particularly in creating fruity or spicy notes for food and beverages. Additionally, its antimicrobial properties make it useful in certain pharmaceutical and topical applications, such as ointments or creams designed to soothe minor skin irritations. Its stability and pleasant scent further contribute to its use in household products like air fresheners and detergents.