Used as an intermediate in organic synthesis, particularly in pharmaceuticals and agrochemicals. It serves as a building block for the preparation of more complex molecules due to the presence of both bromo and acetate functional groups, which are amenable to cross-coupling reactions and nucleophilic substitutions. Commonly employed in the development of active ingredients in crop protection agents and in medicinal chemistry for constructing benzyl-containing compounds. Also utilized in fragrance synthesis owing to its stability and reactivity profile.