Used as a reactive intermediate in organic synthesis, particularly in fragrance and flavor industries due to its ester functionality and unsaturated side chain. The compound participates in cross-coupling reactions and can undergo hydrogenation or cyclization to form cyclic esters or substituted aromatic derivatives. Its allylic double bond allows for functionalization via epoxidation or hydroformylation, making it valuable in producing fine chemicals. Also employed in polymer chemistry as a monomer for specialty copolymers with tailored solubility and reactivity.