Used in the fragrance and flavor industry due to its pleasant, sweet, floral-woody aroma. It serves as a perfume additive in soaps, detergents, and cosmetics for its stability and ability to enhance scent longevity. Also employed as a synthetic intermediate in organic synthesis, particularly in the preparation of bioactive molecules and pharmaceuticals. Its phenolic ester structure makes it useful in modifying solubility and bioavailability in drug design.