3-Vinylanisole is primarily used in the fragrance and flavor industry due to its pleasant, sweet, and floral aroma. It is often incorporated into perfumes, cosmetics, and personal care products to enhance their scent profiles. Additionally, it serves as a key intermediate in the synthesis of more complex aromatic compounds, which are further utilized in the production of fine chemicals and pharmaceuticals. Its unique properties also make it suitable for research and development in organic chemistry, particularly in studies involving polymerization and material science.