Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the preparation of active ingredients requiring brominated aromatic structures. It serves in the development of certain fungicides and plant growth regulators due to its stable aromatic core and reactive bromine sites. Also employed in research for creating substituted benzene derivatives through cross-coupling reactions like Suzuki or Heck reactions. Its methyl groups enhance solubility and influence regioselectivity in further functionalization steps.