This chemical is primarily utilized in organic synthesis as an intermediate for the production of various pharmaceuticals and agrochemicals. Its structure, featuring both bromo and chloro substituents, makes it a valuable building block in the synthesis of complex molecules. It is often employed in coupling reactions and as a precursor for the development of active pharmaceutical ingredients (APIs). Additionally, its hydroxyl and ketone functional groups allow for further chemical modifications, enabling its use in the creation of specialized compounds for research and industrial applications.