Used primarily as a synthetic intermediate in organic chemistry, this compound serves in the preparation of pharmaceuticals and fine chemicals. Its structure allows for selective transformations, particularly in the synthesis of substituted aromatic compounds. The presence of the bromine atom enables cross-coupling reactions, such as Suzuki or Heck reactions, facilitating the construction of complex molecules. The ketone functional group can undergo reduction, condensation, or nucleophilic addition, making it versatile for building active pharmaceutical ingredients. It is also employed in the development of agrochemicals and specialty materials where functionalized aromatic ketones are required.