Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals and functionalized aromatic compounds. Its dual halogen functionality allows for selective cross-coupling reactions, making it valuable in building complex molecular structures. The ketone group enables further transformations such as reductions, condensations, or nucleophilic additions, while the bromo and iodo substituents can participate in metal-catalyzed coupling reactions like Suzuki or Heck reactions. It is particularly useful in the development of bioactive molecules and in medicinal chemistry research where tailored aromatic ketones are required.