Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its functional groups—bromo and nitro—allow for further transformations such as reduction, substitution, and coupling reactions. Commonly employed in the synthesis of chalcone derivatives, which exhibit biological activities including antimicrobial, anti-inflammatory, and anticancer properties. Also utilized in the development of dyes and functional materials due to its aromatic and electron-withdrawing group structure.