Used primarily as a specialty intermediate in organic synthesis, this compound serves in the preparation of complex aromatic and heterocyclic systems. Its reactive α,β-unsaturated ketone functionality allows for Michael additions and cycloaddition reactions, making it valuable in pharmaceutical research for constructing carbon frameworks. It is also employed in the development of functionalized conjugated systems for materials science applications, such as organic semiconductors or fluorescent probes. The presence of the bromo substituent enables further derivatization via cross-coupling reactions like Suzuki or Heck couplings, expanding its utility in creating diverse compound libraries for screening.