Used primarily as a chemical intermediate in organic synthesis, particularly in the development of pharmaceuticals and agrochemicals. Its conjugated structure and reactive ketone group make it suitable for use in cyclization reactions and the formation of heterocyclic compounds. It serves as a building block in the synthesis of more complex molecules, including potential bioactive compounds. Its reactivity allows for modifications that are useful in medicinal chemistry research, especially in creating libraries of compounds for drug discovery. Also employed in studies involving palladium-catalyzed coupling reactions and other transition metal-mediated transformations due to its functional group compatibility.