Used as an intermediate in the synthesis of pharmaceuticals, particularly in the production of non-steroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its functional groups, including the ortho-hydroxyacetophenone moiety with bromo and chloro substituents, allow for selective chemical modifications, making it valuable in building complex organic structures. Commonly employed in condensation reactions, such as the Baker-Venkataraman rearrangement, and heterocycle formation, it plays a key role in developing compounds with analgesic and antipyretic properties. Also utilized in research settings for designing novel drug candidates and optimizing synthetic pathways in medicinal chemistry.