This chemical is primarily used in organic synthesis as a key intermediate for the preparation of various complex molecules. Its structure, featuring both bromo and methoxy groups, makes it a versatile building block in the development of pharmaceuticals, particularly in the synthesis of compounds with potential therapeutic properties. It is also employed in the creation of specialty chemicals used in materials science, where its unique reactivity can contribute to the development of advanced polymers or coatings. Additionally, its phenylmethanone core makes it useful in the study of photophysical properties, aiding in the design of organic light-emitting diodes (OLEDs) or other optoelectronic materials.