Used as a key intermediate in Suzuki-Miyaura cross-coupling reactions, enabling the synthesis of complex organic molecules, particularly in pharmaceutical and agrochemical research. Its boronic acid group facilitates carbon-carbon bond formation under mild conditions, making it valuable in drug discovery for constructing biaryl systems. The dimethylamino and methyl substituents enhance solubility and influence electronic properties, improving reaction efficiency and selectivity. Also employed in the development of sensors and functional materials due to its ability to participate in directed metalation and coordination with metals.