This chemical is primarily used in organic synthesis as an intermediate for the production of more complex compounds. Its structure, featuring bromine and methoxy groups, makes it valuable in cross-coupling reactions, such as Suzuki or Heck reactions, which are essential in pharmaceutical and agrochemical manufacturing. Additionally, it serves as a building block in the development of liquid crystals, which are crucial components in display technologies like LCDs. Its ether linkages also make it suitable for use in polymer chemistry, where it can be incorporated into specialty polymers for enhanced properties.