Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of active ingredients requiring trifluoromethylated aromatic structures. Its bromo and trifluoromethyl functional groups allow for selective cross-coupling reactions, making it valuable in building complex molecules for drug discovery and crop protection agents. Commonly employed in Suzuki, Negishi, and other palladium-catalyzed coupling reactions to introduce the dimethyl-trifluoromethylbenzene moiety into larger bioactive compounds.