Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. It serves as a building block in the formation of complex aromatic compounds due to the reactivity of the bromine atoms, which can undergo cross-coupling reactions such as Suzuki or Heck reactions. Also employed in the synthesis of natural products and functional materials where controlled substitution patterns on benzene rings are required. Its methoxy groups can be deprotected or modified to yield phenolic derivatives useful in medicinal chemistry.