This compound is primarily utilized in organic synthesis as a versatile building block for the preparation of more complex molecules. Its structure, featuring both bromo and iodo substituents, allows for selective functionalization through various coupling reactions, such as Suzuki or Sonogashira couplings, making it valuable in the development of pharmaceuticals and agrochemicals. Additionally, it serves as an intermediate in the synthesis of liquid crystals and advanced materials, where its aromatic ester core contributes to the desired properties of the final product. Its reactivity and stability make it a useful reagent in research and industrial applications.