This chemical is primarily utilized in organic synthesis as a key intermediate for the production of various pharmaceuticals and agrochemicals. Its structure, featuring a bromo and methoxy substituent on the phenyl ring, makes it a versatile building block for constructing more complex molecules. It is often employed in cross-coupling reactions, such as Suzuki or Buchwald-Hartwig couplings, to introduce the bromophenyl moiety into target compounds. Additionally, the nitrile group can be further functionalized into carboxylic acids, amides, or amines, expanding its utility in drug discovery and development. Its applications also extend to materials science, where it can be used in the synthesis of organic electronic materials or liquid crystals.