Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of kinase inhibitors and other biologically active compounds. Its functional groups—bromo, ethoxy, methoxy, and nitrile—allow for selective cross-coupling reactions, making it valuable in medicinal chemistry for building complex aromatic structures. Commonly employed in Suzuki and Buchwald–Hartwig reactions to construct carbon–carbon and carbon–nitrogen bonds. Also utilized in agrochemical research for designing novel active ingredients due to its structural versatility and reactivity profile.