Used as a key intermediate in the synthesis of pharmaceutical compounds, particularly in the development of kinase inhibitors and other biologically active molecules. Its functional groups—bromine, nitrile, and ether moieties—allow for selective cross-coupling reactions, making it valuable in medicinal chemistry for building complex aromatic structures. Commonly employed in Suzuki and Buchwald–Hartwig reactions to introduce aryl or amino substituents. Also utilized in the preparation of potential anticancer and anti-inflammatory agents due to its structural compatibility with bioactive scaffolds.