Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of bioactive molecules that require biphenyl-like structures with functional group versatility. Its nitrile and bromo substituents allow for further transformations via cross-coupling reactions or hydrolysis, making it valuable in medicinal chemistry for building complex aromatic systems. Also employed in the preparation of liquid crystals and organic electronic materials due to its rigid aromatic framework and ability to influence molecular packing and electronic properties.