This chemical is primarily utilized in organic synthesis as a key intermediate for the preparation of various pharmaceuticals and bioactive compounds. Its structure, featuring both a bromophenyl group and an ester moiety, makes it suitable for cross-coupling reactions, such as Suzuki or Heck reactions, which are essential in drug discovery and development. Additionally, it serves as a precursor in the synthesis of complex molecules, including those with potential anti-inflammatory or anticancer properties. Its versatility also extends to material science, where it can be used in the development of organic electronic materials or specialty polymers.