Cinnamoylglycine is primarily used in the cosmetic and skincare industry due to its beneficial properties for the skin. It acts as a skin conditioning agent, helping to improve the appearance and texture of the skin. The compound is known for its ability to enhance skin elasticity and firmness, making it a popular ingredient in anti-aging formulations. Additionally, it helps to soothe and calm the skin, reducing redness and irritation, which is particularly useful in products designed for sensitive skin types. Its antioxidant properties also contribute to protecting the skin from environmental stressors, such as pollution and UV radiation, thereby aiding in the prevention of premature aging. Overall, cinnamoylglycine is valued for its multifaceted role in promoting healthy, youthful-looking skin.