Used in research settings to study platelet aggregation, thrombosis, vasoconstriction, and inflammation due to its ability to selectively activate thromboxane A2 receptors (TP receptors). It serves as a potent agonist for these receptors, making it valuable in cardiovascular and biochemical studies, particularly in understanding blood clot formation, vascular tone regulation, cellular signaling mechanisms, and evaluating antiplatelet drugs. Commonly applied in vitro using isolated platelets, whole blood assays, smooth muscle cells, or endothelial cells to induce and measure physiological responses.