Used as a natural colorant in food and beverages, providing a vibrant yellow to orange hue. Commonly found in saffron-based products, it contributes to the visual appeal of rice dishes, soups, and dairy items. Also utilized in traditional medicine for its antioxidant properties. Investigated for potential neuroprotective and mood-enhancing effects in dietary supplements. Employed in cosmetics for its coloring ability and possible skin benefits. Sensitive to heat and light, so often added at later stages of processing to retain color intensity.