This compound is primarily utilized in the field of organic synthesis and medicinal chemistry due to its chalcone structure, which is known for its diverse biological activities. It serves as a key intermediate in the development of pharmaceutical agents, particularly for its potential anti-inflammatory, antioxidant, and anticancer properties. Researchers often explore its derivatives for designing novel drugs targeting various diseases, including cancer and chronic inflammatory conditions. Additionally, its structural features make it a valuable candidate for studying structure-activity relationships in drug discovery. In material science, it can be used in the synthesis of organic dyes and pigments due to its conjugated system, which contributes to color properties. Furthermore, its antioxidant properties make it suitable for applications in the cosmetics and skincare industry, where it may help protect against UV radiation, though further research is needed to confirm efficacy and safety for human use.